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About Dan Berg
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The Work of Dan Berg
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Dan Berg
Building successful conversion optimization programs
Skills
Qualifications
- Developing successful conversion optimization programs from the ground up for some of the largest companies in the world
- Generating hundreds of millions of dollars in increased revenue for clients
- Managing, leading, and mentoring conversion optimization and cross functional teams
- Complex optimization testing pushing the limits of industry leading tools like Adobe Target, Optimizely, and Optimost
- Developing custom coding solutions in production environments for many of the largest e-commerce sites and brands in the world
- Pixel-perfect cross-browser front-end development experience using hand-written JavaScript, jQuery, HTML, and CSS
- Defining and tagging success metrics in complex environments using tag management and analytics solutions
Software and Hardware
- Advanced optimization software knowledge in Adobe Target, Optimizely, HP Optimost, Adobe Analytics, Adobe Tag Manager, Google Tag Manager, and Google Analytics
- Expert technical knowledge of Adobe Creative Suite software - Photoshop, Illustrator, Dreamweaver, InDesign, and Flash
- Experienced with Microsoft Office, Powerpoint, Excel, Word, Microsoft Visual Studio, Acrobat, Bridge, Microsoft Office, SharePoint Designer, and Windows and OSX
- Experience using Apache, Nginx, and Windows servers, command line, and GIT
Education
University of Minnesota College of Design
Minneapolis, Minnesota Studied Graphic Design
Western Technical College
La Crosse, Wisconsin Associate of Applied Science, Graphic Design
Achievements
President, Graphic Design Club
Western Technical College
Phi Theta Kappa Honor Society
Western Technical College
Guitarist, Jazz Ensemble
Winona State University
dan@danbergdesign.com (763) 691-9221 Minneapolis, Minnesota
Social Media
Work Experience
Associate Director, Optimization
Isobar, 2014–Present
- Managing director and subject matter expert in optimization testing for all of Isobar US
- Building optimization testing practices within global organizations generating hundreds of millions of dollars in increased annual revenue
- Leading the optimization testing team, counseling and mentoring junior, senior, and lead-level developers
- Developing and managing the optimization process within complex client organizations
- Implementing testing tools, integrations, and success metrics within complex digital systems
- Traveling biweekly to consult within client offices
Manager, Site Optimization
Digital River, 2011–Present
- Acted as technical subject matter expert for site optimization and test development
- Consulted with program managers and clients for test ideation and prioritization
- Provided level of effort estimations and manage development queue
Lead Web Developer, Optimization
Digital River, 2011–Present
- Developed complex ABn and MVT tests for the largest e-commerce sites in the world significantly increasing revenue and improving user experiences
- Developed tests spanning dozens of languages/locales and currencies
- Provided advanced front-end development support for Digital River’s MarketForce clients
Front End Developer/Designer
Carlson School of Management, 2009–2011
- Lead both the redesign and development of the school’s website increasing page views, time on site, and search ranking while decreasing the size from over 10,000 pages to under 1,500
- Developed custom JavaScript/jQuery interactive content areas and made them editable to end users through Adobe Contribute
- Developed jQuery touch-screen directories and events monitors focusing on user interaction and XML/XSLT
data feeds - Developed custom Facebook applications to market and increase applications to the MBA programs
- Proposed and migrated content to a new content management system while training and troubleshooting
for more than 50 users - Built new working relationships between departments
Web Designer & Developer
TMA E-Marketing, 2008–2009
- Designed search friendly websites using HTML, CSS, PHP, and MYSQL for a variety of clients ranging from small businesses to fortune 500 companies
- Met, corresponded, and led discovery meetings with clients from small to large companies
- Lead the design and development team on projects
BRANDS MY SKILLS HAVE CONTRIBUTED TO
